Effective Date: 08/22/2026
Last Updated: 08/22/2026

Bryan Richardson, doing business as Lead Ferris (“Company,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide.

This Privacy Policy explains how information is collected, used, and protected when you visit LeadFerris.com, submit information through a website or landing page that links to this Privacy Policy, interact with our advertising, request information, or otherwise communicate through our websites and services.

1. Information We Collect
We may collect personal information that you voluntarily provide when you submit a form, request information, request a service, schedule an appointment, communicate with a business, or otherwise interact with a website or landing page covered by this Privacy Policy.

Depending on the nature of your interaction, this information may include:

• Name

• Business name

• Email address

• Telephone or mobile number

• Service address, city, ZIP code, or general service location

• Information about a requested service or project

• Information about a business's advertising, website, or marketing needs

• Appointment or scheduling information

• Communications or questions you submit

• Other information you voluntarily provide through a form
   

We may also automatically collect certain technical and website-usage information, such as:

• IP address

• Browser type

• Device type

• Referring website or source

• Pages viewed

• Website interactions

• Approximate geographic location

• Advertising and conversion activity
   

2. Business Inquiries
Business owners and representatives may provide information when inquiring about services offered by Lead Ferris, including Google Ads campaign management, advertising services, website creation, landing page creation, campaign optimization, and related services.

Information submitted through a business inquiry may be used to:

• Respond to your inquiry

• Answer questions about our services

• Provide requested information

• Prepare estimates or proposals

• Schedule consultations or appointments

• Communicate regarding your account or requested services

• Provide service updates

• Provide customer support

• Maintain records of our communications

• Improve our services and customer experience
   

3. Contractor and Consumer Service Requests
Some websites and landing pages covered by this Privacy Policy are designed for consumers seeking services from a specific contractor or service business.
The applicable contractor or service business will be identified on the webpage, landing page, form, or related communication.
When you submit a request through a page identifying a specific contractor or service business, your information is collected in connection with the services offered by that identified business.
The business identified on the page is the business responsible for responding to your service request.

Information submitted through a contractor or consumer service request may be used to:

• Respond to your inquiry

• Answer questions about a requested service

• Provide estimates or service information

• Obtain additional information about your project

• Schedule or manage appointments

• Provide appointment reminders or updates

• Provide service updates

• Provide customer support

• Respond to communications you initiate

• Maintain records relating to your inquiry or requested service
   

Submitting a service request does not automatically enroll you in promotional or marketing text messages.

4. How We Use Personal Information
Information collected through our websites and landing pages may be used to:

• Respond to inquiries

• Provide requested information

• Facilitate requested services

• Communicate regarding accounts, appointments, estimates, projects, or transactions

• Operate and improve websites and landing pages

• Measure website and advertising performance

• Evaluate advertising campaign results

• Improve advertisements and landing-page performance

• Maintain business and communication records

• Protect against fraudulent, abusive, or unlawful activity

• Maintain the security and operation of our websites

• Comply with applicable legal requirements
   

We do not sell, rent, or trade personal information.

5. SMS and Text Messaging
Providing a telephone number does not automatically constitute consent to receive text messages.

SMS consent is optional and is obtained separately through the applicable consent checkbox or other clearly disclosed opt-in method.

Where both non-marketing and marketing text messaging options are presented, each type of consent is collected separately.

You may choose whether to consent to either type of messaging.
Non-Marketing Text Messages

If you check the non-marketing SMS consent box, you agree to receive non-marketing text messages from the business specifically identified in the consent disclosure.

Non-marketing messages may include communications related to:

• Your inquiry

• Responses to your inquiries

• Your account

• Appointments and scheduling

• Appointment reminders

• Service updates

• Transactions

• Estimates or requested service information

• Customer service communications
   

Message frequency varies.
Message and data rates may apply.
You may opt out at any time by replying STOP.
For assistance, reply HELP or contact the business using the contact information provided on the applicable website or landing page.

Consent to receive non-marketing text messages is not required as a condition of purchasing goods or services.
Promotional and Marketing Text Messages
If you separately check the promotional and marketing SMS consent box, you agree to receive promotional and marketing text messages from the business specifically identified in the consent disclosure.

Marketing messages may include:

• Special offers

• Discounts

• Promotions

• New products or services

• Promotional announcements

• Other marketing communications
   

Message frequency varies.
Message and data rates may apply.
You may opt out at any time by replying STOP.
For assistance, reply HELP or contact the business using the contact information provided on the applicable website or landing page.
Consent to receive promotional or marketing text messages is not required as a condition of purchasing goods or services.

6. SMS Consent and Mobile Information Privacy
SMS consent applies only to the business identified when the consent is provided and to the type of messaging for which the individual specifically opted in.
Consent to receive text messages is not transferable to another business, organization, messaging program, or sender.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Mobile phone numbers and SMS consent information will not be sold, rented, traded, transferred, or provided to other businesses for their own marketing or promotional purposes.

Opting in to non-marketing messages does not constitute consent to receive promotional or marketing messages.
Opting in to promotional or marketing messages does not change the scope of any separate non-marketing consent.
Each SMS consent selection is maintained according to the individual's specific choice.

7. SMS Opt-Out
You may revoke your consent to receive text messages at any time by replying STOP to a message.
After an opt-out request is received, you may receive a final message confirming that you have been unsubscribed.
After opting out, you will no longer receive messages covered by that SMS program unless you subsequently provide new consent.
For assistance regarding text messages, reply HELP or contact iii.b.rich2@gmail.com

8. Cookies and Website Technologies
Our websites and landing pages may use cookies, pixels, tags, and similar technologies for purposes such as:

• Operating website functionality

• Understanding website traffic

• Measuring advertising performance

• Measuring conversions

• Understanding how visitors interact with webpages

• Improving advertisements

• Improving website and landing-page performance

• Identifying technical issues
   

These technologies may collect information such as browser type, device information, pages viewed, referring source, approximate location, and actions taken on a website.
You may be able to control or disable certain cookies through your browser settings. Some website features may not function properly if cookies are disabled.

9. Google Advertising
We may use Google advertising and measurement technologies in connection with our websites, landing pages, and advertising campaigns.
Website and advertising interaction information may be used to:

• Determine how visitors reached a website

• Measure advertising conversions

• Evaluate campaign effectiveness

• Improve advertisements

• Improve website and landing-page performance

• Better understand website usage
   

Personal information voluntarily submitted through a website form is handled in accordance with this Privacy Policy.

10. Information Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Respond to inquiries

• Provide requested services

• Maintain appropriate business records

• Manage appointments or transactions

• Provide customer support

• Resolve disputes

• Protect our legal rights

• Satisfy applicable legal obligations
   

Information that is no longer reasonably necessary may be deleted, anonymized, or otherwise securely disposed of.

12. Your Privacy Choices
You may contact us to request access to, correction of, or deletion of certain personal information you previously provided, subject to applicable legal requirements and permitted record-retention obligations.
You may unsubscribe from marketing emails using the unsubscribe instructions contained in those communications.
You may opt out of text messages at any time by replying STOP.
Privacy-related requests may be submitted to:
Email: iiib.rich2@gmail.com

13. Children's Privacy
Our websites and services are intended for adults and are not directed to children under the age of 13.
We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been submitted, we will take reasonable steps to delete it.

14. Legal and Safety Requirements
We may preserve or use information when reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests; protect legal rights; prevent fraud or abuse; enforce applicable agreements; or protect the safety and security of individuals, businesses, or our websites.
Nothing in this section permits SMS opt-in consent or text messaging originator data to be transferred or used for another business's marketing or promotional purposes.
The protections described in the SMS Consent and Mobile Information Privacy section continue to apply.

15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or legal requirements.
When this Privacy Policy is updated, the revised version will be posted on this page and the “Last Updated” date will be revised.

16. Contact Us
If you have questions about this Privacy Policy or how personal information is handled, contact:
Bryan Richardson
Lead Ferris
LeadFerris.com
iiib.rich2@gmail.com
(248) 660-2970
Redford, MI 48239

17. Terms and Conditions
Use of our websites, services, and SMS messaging programs may also be subject to our Terms & Conditions.